Case Study by Ryan Yee

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Pictured: Sheck Wes

Shot by: Ryan Yee

Location: Twin Peaks Stage, Outside Lands 2019

Overview

Media coverage of Leven Kali's set at OSL 2019.

Roles

Photographer

Videographer

Team

Artist

Leven Kali

Band

Sol W., Cam J., Trey M.

Palm Studios Team

Matt W. & Drake H.

Timeline

August 9-11, 2019

BACKGROUND

I sent a DM

During a brainstorming session for a Guayakí Yerba Mate commercial, my co-director played Thursday by Leven Kali. I loved the track, so I followed Leven on Instagram and got back to work.

The next day, I saw a post from Leven promoting a show at The UC Theatre in Berkeley, CA, near where I live. I messaged him, offering to shoot photos of the show. Leven replied within an hour, saying his photographer was out of town and it was perfect timing! I shot the show, had a blast, and got to know Leven and his team.

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PROCESS

Let's keep in touch

After an amazing concert, I packed up and said my goodbyes as I headed off to college. Six months later, our paths crossed again. During that time, I kept up with Leven's projects and offered support to his team whenever I could. Then, that summer, I moved to LA for an internship at Paradigm Talent Agency in Beverly Hills. While interning, I grabbed lunch with our friend Drake and mentioned I'd be at Outside Lands. That conversation sparked a new chapter, and the rest is history.

Paradigm Talent Agency’s Beverly Hills office

Paradigm Talent Agency’s Beverly Hills office

Our final project was an artist pitch to senior music agents

Our final project was an artist pitch to senior music agents

DAY OF SHOW

Sunday, August 11th 2019