Case Study by Ryan Yee

OVERVIEW

Strava is a mobile app connecting millions of athletes through the sports they love. Users can record & share activities, view routes, join clubs, and complete challenges.

I designed a feature allowing users to improve their athletic performance through curated fitness goals.

PROBLEM

Ready? Set... Go!

User Research

To identify pain points and hone my focus, I recruited friends who use Strava and conducted user interviews to understand the underlying motivations that entice users, particularly runners, to record their activities on Strava.

Core Findings

• Power-users are runners
• People want to record their activities and get information from the same place
• Users are more motivated by internal factors, such as personal goals, as opposed to external factors, like engagement from friends
• The primary use case of Strava is to record stats, particularly tracking duration and pace

Using the research above, I crafted the following problem statement:

Problem Statement

As a runner, I want to improve my performance to achieve my fitness goals, but I can't do that well because...